Privacy statement
pursuant to Art. 13 of REGULATION (EU) 2016/679
of the company Booking Bolzano Srl ("Company"), with its registered office in Via Piave 7B, I-39100 Bolzano
*****************
Table of contents
1. General information
2. Visiting our website
3. Contacting us via our contact forms on the website, contacting us via e-mail, calling us ("contacting us")
4. Integration of services and contents of third parties
5. The protection of minors
6. Your rights
7. Contact information
*****************
1. General information
1.1 The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the EU General Data Protection Regulation No. 679/2016 (hereinafter, "GDPR"), as well as the Italian Legislative Decree No. 196/2003.
1.2 In this privacy policy, we inform you about the most important aspects of data processing when you contact us and when you use our services via our internet site www.stay-cooper.com (hereinafter, "internet site" or "website").
1.3 All terms used in this privacy policy have the meaning defined in the legal sources mentioned in point 1.1.
1.4 Information about the use of cookies on this website can be found in our cookie declaration.
*****************
2. Visiting our website
2.1 When you visit our website, your IP address is collected, the pages you visit, the time of your request, the amount of data transmitted, the type of operating system you use, the navigation path and other data are stored.
Without the collection of the aforementioned data, our website cannot be accessed.
2.2 The following purposes are pursued with the processing of the above-mentioned data:
a. To display the website;
b. To ensure the protection of our rights, property and safety and those of third parties. In this regard, it should be noted that the website hosting company may collect the IP address through an automated process whenever our website is accessed if there is reasonable suspicion of unlawful access (e.g. hacker attack).
2.3 The processing of your data is based on the following lawful grounds:
a. When you visit our website, you give your consent to the collection of the above-mentioned personal data;
b. Furthermore, the processing is carried out within the framework of our legitimate interests. This consists of maintaining our IT security, protecting our rights and those of third parties, as well as our interest in making our website more user-friendly.
2.4 The personal data will be passed on to the following third parties:
Processor | Categories of data transmitted | Purpose of the transmission |
Hosting/Cloud provider/etc. | All categories of personal data mentioned under point 2.1 | System maintenance, improvement and upkeep of the IT system |
External IT consultants | All categories of personal data mentioned under point 2.1 | System maintenance, improvement and upkeep of the IT system |
Your personal data will not be transferred outside the European Economic Area.
2.5 Personal data is deleted as soon as it is no longer required to fulfil the purpose. In exceptional cases, e.g. to block an IP address, certain data may be retained for a longer period of time if we have a legitimate interest in doing so.
*****************
3. Contacting us via our contact forms on the website, contacting us via e-mail, calling us ("contacting us")
3.1 When you contact us, we collect, on a case-by-case basis, your first and last name, email address, place of residence, telephone number and any other additional information and content that you submit, upload or share.
3.2 The aforementioned data form the basis for our offer and for answering any questions, without which we cannot offer our service.
3.3 Any additional personal data provided by you in the course of contacting us, which may include special categories of personal data, will be evaluated by us and processed only in the event that they are necessary for the execution of your order. Otherwise, they will be immediately and irrevocably deleted.
3.4 The following purposes are pursued with the processing of the above-mentioned data:
a. To inform you about services and products;
b. To communicate offers, availability of rooms, quotations, to book stays/vacations/vouchers and to invoice accordingly;
c. To let you participate in a competition, if you request so;
d. To be able to integrate our services, such as the leisure offer with those of third parties;
e. To tailor our services to your preferences, such as food and entertainment;
f. To allow you access to our website areas for registered users;
g. To comply with any other legal obligations.
3.5 The processing of your data is based on the following lawful grounds:
a. When contacting us, you give your implicit consent to the processing of the above-mentioned also special categories of personal data, which in this case are processed on the basis of the lawfulness ground "contract" upon your request.
b. Processing may also take place on the basis of a legal obligation (such as official reporting obligations regarding guests, tax legislation, etc.).
3.6 Personal data may be disclosed to the following third parties:
Processor | Categories of data transmitted | Purpose of the transmission |
External IT consultant | All data stored in our IT system | System maintenance, improvement and upkeep of the IT system |
Accounting | Invoice data | Fulfilment of obligations under tax law |
E-mail provider | All data transmitted when contacting us | Purposes mentioned under 3.4 |
Hotel software | All data transmitted when contacting us | Purposes mentioned under 3.4 |
Your personal data will not be transferred outside the European Economic Area.
3.7 Personal data will be deleted as soon as it is no longer necessary for the fulfilment of the above-mentioned purposes.
*****************
4. Integration of services and contents of third parties
4.1 Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer), we use service and content offers from third-party providers within our online offer in order to integrate their content and services (hereinafter uniformly referred to as "services/content").
This always requires that the third-party providers of these services/content are aware of the IP address of the user, as without the IP address they would not be able to send the services/content to their browser. The IP address is therefore necessary for the execution of the services or display of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may use so-called tracking codes and pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Tracking codes and "pixel tags" can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as being linked to such information from other sources.
a. Google Analytics
Google Analytics may be integrated within our online offer. Google Analytics is a web analysis service offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The information collected by Google Analytics about your use of this website is generally transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
You can prevent the collection by Google Analytics by downloading and installing the browser plug-in available under the following link: Browser add-on to disable Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=en).
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
b. ADDITIVE NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter.
To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy ("ADDITIVE"). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission ("Privacy Shield") or on data processing agreements.
c. ADDITIVE Online Marketing
Beside our website we do also operate optimized landingpages. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy ("ADDITIVE"). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission ("Privacy Shield") or on data processing agreements with the respective company.
Our landingpages use Google Analytics, a web analytics service provided by Google Inc. ("Google"). For this functions cookies are used to analyse the use of the website. The information generated through the use of these cookies is transmitted to and stored by Google on its servers. If you do not wish to accept these cookies you can change the settings of your browser in order to prevent the saving of cookies or to get a notification anytime cookies are used, so you will be able to allow cookies in individual cases.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
The connection to the web analytics service provider Google is based on an adequacy decision taken by the European Commission ("Privacy Shield" in case of the USA).
You can prevent the saving of cookies by changing the respective settings of your browser software. You can also prevent data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Our landingpages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landingpages, newsletter and social media presence.
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our landingpages also use remarketing functions provided by Google Inc. ("Google") and by Facebook Inc. ("Facebook"). Therefore, Facebook and Google will know that you have visited our website. This way visitors of our website and of our landingpages will find ads adapted to their interests on Google's advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
When you visit our landingpages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.
d. ADDITIVE LEAD CLOUD
In order to increase customer loyalty and to sell our services and additional services we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy ("ADDITIVE").
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission ("Privacy Shield") or on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the "unsubscribe" link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
*****************
5. The protection of minors
5.1 We do not offer our services to minors under the age of 14. If you are responsible for the supervision of a person under the age of 14 and notice that the minor has transmitted data to us without our consent, please contact us immediately [email: hello@stay-cooper.com; tel.: +39 327 1135751] so that we can take the legal measures in the minor's interest.
*****************
6. Your rights
6.1 You are generally entitled to the rights of access, rectification, deletion, restriction, data portability, revocation and objection pursuant to Art. 15-22 of Regulation 2016/679.
Of course, you have the right to revoke your consent to receive the newsletter at any time (for example, via the opt-out function in the newsletter footer).
6.2 If you revoke your consent to data processing, this will not affect the lawfulness of the data processing prior to the revocation. In certain cases, your personal data may still be processed by us after your revocation; however, this will only be the case if there is a lawful reason other than consent. You can object to direct marketing at any time.
6.3 You have the right at any time to contact the national data protection authority (www.garanteprivacy.it) and lodge a complaint if you believe that your data is not processed in accordance with the purposes listed in this information document and on the basis of the grounds of lawfulness set out accordingly.
*****************
7. Contact information:
For any questions regarding the processing of your personal data, please contact us at the following address:
Booking Bolzano Srl
Legal representative: Albarello Marco
Address: Via Piave 7B, I-39100 Bolzano
E-mail address: hello@stay-cooper.com
Tel.: +39 327 1135751